Identify. Create. Challenge. Explore.
If I were to ask you to name the first innovative company that comes to mind I can almost certainly guess your answer would be either Apple, Amazon, Google, Facebook, or Twitter. But the question that comes to mind is:
“What is it that makes these companies innovative?”
As organizations evaluate their present day situation, many are looking for solutions to meet new client demands, outside competition, and the general uncertainty about our current economic situation. However, most organizations are looking to the past for solutions to current issues, and, not surprisingly, they are coming up empty handed, frustrated, and generally uneasy about the options available to them.
In order for leaders and organizations to truly be innovative, they must first have a framework for exploring multiple future possibilities, equipping them to anticipate emerging market needs wherein they can develop relevant and valuable products and services.
Innovation starts by first:
- Identifying an existing trend, issue, or actual event where the full implications are not yet known.
- Creating the framework for generating ideas in order to formulate a critical question that your team will work together to resolve.
- Challenging the baseline assumptions that have been made about this issue.
- Exploring the possible implications this new information could have on the future growth and success of your clients and target audience groups.
Organizations that are truly innovative start by:
Reframing their value. In the past, organizations drew attention to their services, products, and market share as evidence of their “value.” Your organization’s value is no longer commensurate with past achievements. Your value is assessed by new obstacles you are targeting and creative solutions you’re providing.
Rewriting the rules. The “that’s the way we’ve always done it” mentality is clouded by limitation of industry norms , uncertainty about the future, and fear of taking risks. Get over it. What do you really have to lose by stepping off a sinking ship?
Redesigning their organization. Many organizations today are applying old business models and approaches to emerging issues and obstacles, which require fresh approaches. Responding to new challenges as you normally would is no longer an option. “Business as usual” no longer exists. Your organization must be fluid and adaptive rather than stagnant and reactive.