Shaping Your Future Weekly Memo:
How to Turn Your Company's Culture and Values Into Strategies for Growth
March 25, 2016
Shaping Your Future is a free weekly memo that provides readers with practical and applicable tips for uncovering their future success. Readers are challenged to re-imagine their personal and professional narratives, goals, and objectives, and re-invent their lives and work in a manner consistent with their new vision of the future.
The social and political atmosphere today is extremely distrustful of practically every major institution in both the public and private sector. As a result, the public is placing greater value on trust and transparency than in the past. In order to create greater trust between your business and its customer, a good place to start is by taking inventory of your vision of the future.
How can a business create or rework its vision in a new and fresh way that is neither gimmicky, disingenuous, or outdated? Here are three simple steps that will help you create a powerful vision for the future that can then be translated into real value for your customer, promoting loyalty and trust:
The purpose of this exercise is twofold. First, it forces you and your team to get really honest about the characteristics and values that you proclaim are key your organization's culture. Secondly, those values and characteristics are absolutely meaningless if they do not translate into practical and applicable solutions for your customers today and into the future.
If you actually go through this exercise the results will have a major impact on the way you communicate your value and vision for the future directly to your current and future customers. This will undoubtedly establish greater trust as your customers will see that you have their interest and future success at heart, all of which translates into greater success for your company today.
Creating Team Alignment - Video