The Future of Private Clubs

I recently had the great pleasure of working with members of the Carolinas chapter of the Club Managers Association of America. We spent a day together uncovering the impacts and implications of emerging trends and issues. Each group was asked to prototype their future club based on their findings. Below is a short video of their results and the economic drivers that informed their decisions along with the attributes that would make their clubs attractive and profitable. You can see photos of their work that led to this video below.

I encourage you to check out some of the clubs that were represented in this workshop. There are links listed below.

Clubs Represented at the Workshop:

Biltmore Forest

Highlands Country Club

Grandfather Golf & Country Club

Lake Toxaway

Hound Ears

Greenville Country Club, SC

Mountain Air 

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