Hacking Your Future is a free weekly memo that provides readers with practical and applicable tips for uncovering their future success. Readers are challenged to re-imagine their personal and professional narratives, goals, and objectives, and re-invent their lives and work in a manner consistent with their new vision of the future.
This weeks focal point: It seems that every week there’s a report of some new disruption to our traditional paradigms of business and economics, social interaction, privacy, and our relationship with the natural environment. Just this week news broke that Amazon now owns the patent on “anticipatory shipping,” which is exactly what it sounds like. Our love affair with self quantification has provided vast amounts of information that may very well give companies like Amazon the ability to know what you want long before you do. In other news, a leaked copy of the “climate solutions” section of the forthcoming UN Intergovernmental Panel on Climate Change includes a suggestion for large scale geo-engineering to combat the effects of global warming. This level of environmental modification could potentially revolutionize the way in which we interact with our natural environment.
When presented with such paradigm-shaking news, leaders of organizations often feel a sense of ambivalence due to the fact they are ill-equipped to articulate the implications such things may have on their business or community. Many choose to ignore such things because there is little they feel can be done today that will make a significant difference. This often results in these organizations taking the default “business as usual” approach to future growth and success.
In order for we as leaders and organizations to create continuous growth despite increasing future uncertainty, we must rethink our concept and strategy for “growth.” We’ve allowed the insane Wall Street model of quarterly earnings to dictate measures of growth in every market, sector, and industry. This one-dimensional focus has made it increasingly difficult for businesses to think beyond their present day situation and take action that positions them for long-term continuous growth. If we solely focus on revenue growth our efforts will almost certainly replicate what has worked well for past growth, without considering whether or not it will have the same outcome for future growth. Instead, we must focus on those things which we have complete control over, such as our own personal and professional growth and how we can align it with emerging changes in our environment.
Investing in our own development will increase our strategic competency, creating new market opportunities and new sources of revenue. Furthermore, this process is one that is repeatable year to year. Greater opportunities and avenues for growth are available to those leaders and organizations with a high degree of competency and expertise, creating a positive feedback loop for long-term sustainable growth.
Tip of the week: Remember that your value is in the results you generate for your clients. Increasing your level of expertise and strategic competency equips you to provide greater value to a larger audience, giving you and your organization a significant competitive advantage.
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