section 1section 2section 3section

Are you creating a legacy worth leaving?


I recently met with a friend and colleague to discuss a crowd sourcing strategy for a scholarship in his late wife's name. During that meeting something very unique happened. Rather than discussing crowdsourcing and endowments for this scholarship, we discussed the legacy of his late wife. As I listened to him talk about the type of woman, mother, and entrepreneur that she was, it became very apparent to me that a scholarship was not the full expression of the legacy this woman left behind. What began as a strategy session quickly turned into a visioning session. This shift in thinking was triggered by simply asking the question: "Why?"


So often we prioritize without any clear direction of where it is and what it is that we're trying to be. I have discovered this in my own life, as I'm sure many of you reading this have discovered in yours.


In our age of rapid change and seeming chaos we've become more susceptible to being carried downstream, hoping and praying we arrive safely on the shore. The sensation this imagery brings to mind is one of fear, panic, stress, and regret. Yet, this is how so many of us are living today. We allow external circumstances and other's expectations to dictate our decisions, ultimately turning us into victims rather than victors.


So how do we calmly and confidently navigate a world where unpredictability and lack of control seem to increase by the day?


The key is to get to the root cause of what we are truly afraid of. Feelings of guilt, anxiety, regret, and stress are the direct result of misalignment within our own person. One of the more common examples we see today is the fear of failure in one's work. I use the following example to elaborate on how this fear might be construed in a parent's life. If we ask this parent why they are afraid of failing in their job, the first and obvious answer is that they will lose their job and subsequent income. If we continue to dig into this particular issue, we see that the fear of failure is dictated by the belief that losing their income ultimately equates to being a bad parent. That's quite a jump, I know, but the hierarchy looks something like this: 


Failure in my job = loss of job and income = losing house and needing assistance = kids won't have all the things and opportunities I want to give them = I'm a bad parent


From here you can begin to reprogram your core beliefs about what it means to be a good parent, the type of parent that you truly wish to be, and, most importantly, how that is defined by you (not your external circumstances). 


Our circumstances may be changing at an unprecedented speed, but who we are as individuals at our core is constant. Once you've realized and internalized this, you can begin taking actions to alter the course you are on, the first step in building a legacy worth leaving.  


 Sandboxes and Mud Puddles


My family and I are spending the week on the coast. This is especially fun as my son is now old enough to enjoy all the exciting aspects of the beach. As we walked from the condo to the beach for the first time, my son wanted to stop at every puddle and mound of sand he saw. Like most two year old boys, he is obsessed with dump trucks, construction sites, puddles, and dirt. Needless to say, a 5 minute walk turned into a 15 minute walk. Along the way it occurred to me that this was a perfect picture of the way we as adults so often limit ourselves. By settling for the first thing we see along the way, we never reach our true aspirations. Just over the dune in this photo is the beach, the largest "sandbox" and "puddle" my son has ever seen. Despite the fact that we could hear it, smell it, and feel it, he was quite content to play on this side of the dune when the real fun was just over the hill.

I've faced this reality in my own life, and it often takes someone or something else to pull me along to a greater and more fulfilling destination.


How often do you settle for sandboxes and mud puddles when the ocean is just over the hill? 

Featured Podcast Interview 

I had the great pleasure of interviewing Vincent Genna. Vincent is a nationally recognized author and speaker and has dedicated his time and talent to empowering individuals to use their gifts to fulfill their dreams and create the life they want. You can listen to the full interview here. 


The Future of Branch Banking....Or Does it Have One?


Certainly! But that future (as with most traditional institutions) is contingent on a complete re-think of the brick and mortar value proposition. Let's be honest, for most people today the local branch is unnecessary for traditional banking needs. That being said, there is a wealth of untapped value within these establishments that could provide a service so desperately needed in our society today. Here are three things the banking sector should consider in order to capitalize on its valuable resources in brick and mortar branches.


Recognize that their value must move from transactional to transformational. 


Banks must recognize that we have a far more resourceful consumer then we ever had at any period in history. As a result, banks must look for ways in which they can adapt and evolve to a changing consumer dynamic, wherein convenience to and connection with specific consumer needs outside of traditional banking still requires a personal touch. I recently moved my accounts to a local bank after being with one of the largest banking institutions in the country. I moved because I wanted a human being that could make decisions beyond the submission of paperwork. In the age of mass customization, consumers are looking for a unique experience they cannot get anywhere else. 


Recognize unconventional emerging markets in banking.



We live in the information age and consumers are "banking" everything from Facebook posts, Tweets, and family photo albums. Bank branches should look to replicate what they've traditionally done in finance to other sectors, especially if concepts of time and data continue to emerge as alternative forms of currency. 


Move toward a mass customization model of financial planning and spending.



Big data is all the rage, but most companies aren't quite sure how to translate that into dramatically improving their client's condition.  Banks are entrusted to hold the proverbial vehicle to our life's goals and aspirations. Imagine your local banker operating in a role that works to help you uncover your long-term aspirations and goals (because, if we're honest, most of us don't know what those actually are) and matches your financial options to achieve them. You may be thinking they already do this, but if the input and output are the same, i.e., invest money to make more money, then the long-term value of that service will quickly deteriorate, especially if public trust in the financial system continues to decline.  


Every major institution in our society - education, government, religion, etc., falls into 1 of 2 categories: Evolving or dying.

So how do you know which category you fall into? Easy. You should know after answering these two questions: 

  1. What is the relevance of my role, organization, institution, or industry in today's market?
  2. If my role, organization, institution, or industry were to disappear today, would the world even notice?  

So for those of you in the banking industry, do not limit yourself to the traditional roles you were assigned in the 20th century. Go beyond thinking big and re-think the context. There are new market opportunities in the midst of these changes just waiting to be seized. 

In This Issue
Gray Stripes
Most Popular

Video: Identifying and Creating New Markets

Why U.S. diversity may save us in the end check out our podcast on the iTunes store

Download a free copy of our latest ebook

In the Media

I was recently interviewed for an article by Amy Alexander discussing the concept of "goal setting" and why we need to re-think it. You can read the entire article here....
The Jared Nichols Group
[email protected] |
524 Hillcrest Circle
Boone, NC 28607